A weekly highlight of stories about innovation to create a more sustainable society.
Three things is a weekly highlight of inspirational stories that caught our attention.
For the first time, Netflix has revealed specific details about its carbon footprint. Using a tool called DIMPACT, developed by researchers at the University of Bristol, Netflix claims that one hour of streaming on its platform in 2020 used less than 100gCO2e (a hundred grams of carbon dioxide equivalent) – that’s less than driving an average car a quarter of a mile. For people binging Netflix, that’s useful context – but for the streaming giant, it provides crucial data to help it reduce its vast carbon footprint.
Why is this important? Digital technology increasingly underpins and empowers our lives. Being able to measure the carbon emissions of digital technology is essential in trying to mitigate the negative impacts of that technology. You can't change what you don't measure!
Established by Sky as part of its Sky Zero campaign to be net zero carbon by 2030, the new £2 million initiative will support brands that are committed to driving positive behavioural change and tangible impact towards a more sustainable future. Open to media agencies, creative agencies and brands, the fund will support businesses to accelerate and amplify their initiatives to change the world for the better through the power of TV and advertising.
Hopefully, this should create some powerful hero stories that are so needed to inspire investment and normalise this behaviour. It will be interesting to see how the projects and Sky measure and communicate the benefits to the public.
Thousands of acres of forest will be created in and around Birmingham under plans to make the 2022 Commonwealth Games in the city carbon neutral. The 2,022 acres of forest will feature native species and will be designed to help local people connect with nature.
It's great to see the organisers of a major event using the event's resources and influence to create some positive environmental impact. Major sporting events have notoriously high carbon footprints from significant international travel.
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