Over the course of 8 weeks, we got deeply immersed in the tricky problem and created and tested novel solutions to solving it that our client’s engineering team could implement as part of their product roadmap.
We formed a single project team with the client’s engineering team. The mix of internal product knowledge and fresh eyes combined with the blend of skills from Stance gave the team the diverse perspectives needed to find novel solutions.
Over the course of the engagement, we got the product team closer to their customers by running innovation sprints to identify insights, come up with feasible and viable ideas, and then trial and iterate prototypes. In total, we ran three prototype experiments before making recommendations to the senior team based on the most promising results.
The stand-out insight was that the average end-user of the product within a target business was struggling to find time to learn the ropes of the product at the outset. We found a more incremental and ongoing discovery of product features and benefits significantly reduced drop-off. We also found that providing free guides and data collection tool-kits, combined with targetted SEO, was a very effective way to build organic user engagement.