Marketing & Behavioural Research
Digital Product Design & Build
Customer Experience Strategy
Even with an award-winning product and a growing urgency for sustainability and risk reduction in the art industry, ROKBOX were struggling to turn intention into action.
A lack of clarity of benefits, misaligned with market needs and not having the right tools to communicate was impeding the team’s progress. ROKBOX had some clear structural issues in their customer and sales methods, as well as some customer behavioural challenges. This combination was creating barriers to the outcomes their target customers were clearly telling them wanted to achieve, and that ROKBOX’s solution could help them achieve.