Designing the Future of Active Travel Planning

Taking a Behavioural Approach to Redesigning the User Experience of a route planning app

"We worked with Stance to assess the importance of human behaviour in identifying new opportunities to encourage people to travel by bicycle. Their approach and the results they delivered exceeded expectations throughout, especially as we adapted to working digitally. We look forward to continuing to work together."
Steven Owens, CEO, Huli
Huli route mapping app mock-up

Let's shape tomorrow together.